Axida's software solution allows any retail organisation to take complete control over home deliveries to customers. With the traditional retailers shifting more and more to on-line models, the demand for an effective way to extend brand values to include the point of delivery is compelling.

For Axida, the Audience Relations were called in to discuss a new contract win. Within a week not only had the release been drafted and approved but exclusive placement of the story – led to prominent coverage in both Retail Week and Computing in the following weeks. In the case of the latter Computing’s publisher VNU also used this copy across seven of its on-line newsites including Financial Director, Accountancy Age etc.

Axida Director Wayne Hollgate comments, “If the timescale was impressive, the results were fantastic – as was the way our customer was brought on board to support the campaign. I had some expected coverage but not in our core media as half page stories.”