In developing its Business Growth agenda Anderson Baillie quickly saw the advantages of developing an accountable lead generating approach for its client base. It’s an approach that mirrored in our approach to Public Relations.
Far too often PR is divorced from the pragmatic side of business development. Gaining coverage becomes a holy grail – often at the expense of bearing in mind how much value it really adds to the organisation.
Key press targets are portrayed as incredibly difficult targets, with more barriers than opportunities for coverage.
The messages and logic behind carefully executed marketing campaigns are said to be too woolly and fuzzy to be of any real interest to press.