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Our focus within specific point solutions including branding and design, digital marketing, events and exhibitions, audience relations and market intelligence allow us to give you focused specialism within specific areas of a marketing project.

Our ability to integrate allows you to gain the benefits of one solution provider across a multitude of specialisms.

Visit our creative digital services website to see how Anderson Baillie Digital can deliver solutions to your business requirements.

Anderson Baillie Design

Joined-up Strategy

At Anderson Baillie we continue to promote the need to organisations for implementing a "joined up" marketing strategy. The benefit that this brings, both to the organisations and its bottom line, is the key to an effective marketing communications strategy. The benefits brought from integration across all elements of communications include;

  • A coherent message to include all audiences throughout the organisation from marketing through to sales
  • A clear understanding internally of the business message
  • A market which understands your organisation and supporting proposition
  • The eradication of confusion both internally and externally
  • Building of branding values
  • The promotion of joined up marketing

At Anderson Baillie we specialise in supporting our clients in the scoping, planning and delivery if integrated marketing communications.

If you are experiencing any of the below then Anderson Baillie will be able to add value and support to your marketing team;

  • Reduced bandwidth
  • Diminishing budget but increased marketing and sales objectives
  • Lack of integration of messages across communication platforms
  • Misunderstanding of business messages internally
  • Inability to integrate activities together
  • Mixed messages in the market
  • A need for a more structured and integrated marketing programmes
  • The need for qualified lead opportunities
Case Studies
Vivista Case Study - Online Customer Satisfaction Survey - Click here to read this case study
Vivista's quality assurance team approached Anderson Baillie to assist them in finding a way of utilising technology to conduct their annual customer satisfaction survey.
Phantom Case Study - The Phantom Entertainment network - Click here to read this case study
Another exciting project has been the role Anderson Baillie’s Audience Relations practice has played in raising awareness of a new, revolutionary on-demand games service in Europe.