When it comes to developing a personality to companies and products/services, Audience Relations considers carefully how this is achieved through the development and management of case studies and references. Rather than mere ‘new deal broadcast’, case studies are developed to support the overall messages of the business development campaign - and those reasons which attract other customers. This argument may initially be lobbying for change and the case study proof that the change is possible. There is always a strategy behind audience relations – no more random templated case study writing and broadcasting to editors.
Furthermore we advocate direct media contact plans for key customers, since any copy worth reading will be driven more by direct media contact than words on paper. Such plans allow you to help your customers achieve results that’ll make a difference to them – and make endorsing your proposition in the media much less onerous.